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The Meetings Show opens diary system ahead of showcase launch

Trade show already sees 'significant activity' among buyers, who can personalise itineraries ahead of June event

Pictured: Last year's Meetings Show

The Meetings Show's diary system has gone live, allowing buyers to create personalised itineraries ahead of the show in June.

Following a trial in 2015, hosted buyers will be able to attend the Destination Showcase sessions, where destinations including London & Partners, Moroccan Tourist Board and Korea MICE Bureau will be highlighting their key offering.

"Last year’s event saw more than 12,000 face to face meetings,” said event director Steve Knight. “This year, based on feedback we received, I am particularly pleased that hosted buyers benefit from being able to pick their own optional Destination Showcase sessions relevant to their needs in advance of the show and add them to their diaries to help with itinerary planning.”

As in 2015, Destination Showcases are open to all attendees, including visitors and exhibitors.

Knight added: “The hosted buyer diary opening is a really exciting moment in the life-cycle of our event, and we are already seeing significant activity, particularly among UK buyers. It provides buyers and exhibitors with their initial means of contact allowing them to start building relationships in the run up to the show.”

Organised by Centaur Live, The Meetings Show takes place on 14-16 June 2016 at Olympia, London. 

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