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The O2 generates more than £1million worth of enquiries

Second edition of Conference Week confirmed after this year's launch generates more then £1m of enquiries

Pictured: Steve Sayer

The O2 has announced it will continue Conference Week into 2017, before it has even staged the inaugural edition in September this year.

The venue says pre-show success, including more than £1 million worth of enquiries and four brand new arena business wins, prompted it to lock in the second edition in 2017.

Steve Sayer, commercial director at The O2, said: “Conference Week underpins our commitment to the important corporate events sector. Clearing our diary for the first time in this way really highlighted our commitment to the marketplace.  

“We’ve been so impressed with how the initiative has been received and the enquiries and bookings taken off the back of it across the year, that it makes perfect sense to make this an annual event in our calendar.

“Our clients know we can accommodate a range of events at any time and that we’re always open for corporate business but celebrating our corporate offering during September in this way is winning us new leads and clients.”

In the last year The O2 has held corporate events for a range of clients including St James’ Place, Thomson Reuters, Mastercard and Pret a Manger and awards ceremonies including The National Television Awards, Golden Joystick Awards and BRITs in addition to hundreds of music, sports and comedy events.

Tracy Halliwell, director of business tourism and major events at London & Partners, said: “The O2 is an iconic London landmark, alongside being a standout venue for meetings and events. Dedicating a week specifically to conferences is a fantastic proposition for the venue and will help showcase the diverse offer of The O2 for both consumer events and corporate activities.”

Conference Week runs from 4 – 11 September 2016 and will be repeated during the same week in September 2017.

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