After seeing a drop in its winter ski season business, The
Corporate Ski Company has signed a deal with Switzerland Tourism to offer free
airport transfers and discounted ski passes in a bid to boost bookings to the
John Denham, managing
director of parent company The Vantage Point Group, said that in 2007/8 the
winter season made up 60 per cent of the business, but in 2011/12 it was just
15 per cent.
He said: “That’s a pretty significant drop. The cause of that is
currency fluctuation and the effect that has had on costs; clients are cost-sensitive, particularly investment banks and financial institutions. We want to
get the ball rolling on our ski brand and say Switzerland is back."
As part of the deal, groups staying for at least three
nights will receive a free airport coach return transfer to the resort and more
than 150 hotels are offering reductions in the cost of a ski pass ranging from
10 to 100 per cent.