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The Meetings Show attendance up despite new two-day format, say organisers

Attendance at The Meetings Show by hosted buyers increased by over 30 per cent, with a 10 per cent increase in pre-scheduled appointments to more than 10,800.

Pictured: David Chapple and James Heappey MP

The Meetings Show, has reported an increased buyer
attendance following a change of format for 2018. Attendance at the show by hosted buyers increased by over 30 per cent, with a 10 per cent increase in pre-scheduled appointments to more than 10,800. This took the average appointments per exhibitor from 13 to 17, year-on-year.

The Meetings Show introduced a new two-day format, with a streamlined hosted buyer programme and new pre-show conference.

Overall visitor numbers increased by 4 per cent year-on-year, despite the show being a day shorter, and exhibitors have already hailed The Meetings Show 2018 a success with 39 per cent choosing to rebook their stands for the following year while onsite.

The Meetings Show group event director, David Chapple, said: "I am absolutely delighted with the triumph of The Meeting Show’s new two-day format. 

"Both days were packed full of networking opportunities and insightful education, as well as bringing meetings professionals from around the world together to do business. The simplified hosted buyer programme has been our most successful to date, the pre-show conference was attended by more than 350 delegates and the hosted buyer welcome reception has been praised by everyone I’ve spoken to.”

The change in format was in response to feedback from exhibitors and buyers that a two-day event would offer more productive time out of the office without sacrificing opportunities to network, learn and do business.

The three-day programme for hosted buyers, including the pre-show conference and a welcome reception at the Science Museum, proved popular and was fully subscribed weeks ahead of the event, attended by more than 300 hosted buyers.

Florian Gerdes, marketing manager conventions at Hamburg CVB, said: “I think this year’s show has been much better than last year, having a two-day show with the pre-show conference is a much better format. We had a really good number of pre-scheduled appointments and the show has felt really busy, we’ve also had some good walk-ons to the stand.”

Hosted buyer Danielle Patrick, senior events manager of AMA, said: “Being a hosted buyer at the meetings show is such a great opportunity. It really utilises your time well and allows you to have conversations across two days that you’d normally have to spend weeks initiating. It’s the venue showcase to attend.”

This year, The Meetings Show was opened by James Heappey MP, chair of the All Party Parliamentary Group for the Events Industry. 

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