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Toronto expects £190m meetings boost

Convention bureau reveals record figures as Microsoft and SIBOS prepare for conferences in Canadian city
10/02/2016

Pictured: Visitors test their fear factor on top of Toronto's CN Tower

Toronto has predicted new conference business wins will be worth almost £190 million. 


The city welcomed a total of 4 million international visitors, of which 237,800 were from the UK, in 2015. In that same time it hosted 725 meetings and events, which brought 356,600 delegates and resulted in $417 million (£208m) in economic benefit.


It comes as Tourism Toronto reveals it has secured 751 new meetings and events for 2016 and beyond that will draw 351,900 delegates and $376m (£188m) in direct spend to the region.


Business Events Toronto director Mark Crawford said: "Breaking a number of visitation records, especially as it relates to our promotional efforts in the United States and overseas, is really pleasing. We are very excited about the direction we are heading. We have always known Toronto is an exciting, world-class city and now more people are being exposed to it."


Upcoming exhibitions include Microsoft's World Partner Conference in July and Swift International Banking Operations Seminar (SIBOS) in 2017. Toronto will also welcome two large incentive groups with Perfect China in May (bringing 5,000 delegates) and Sun Hope in 2017 (2,000 delegates).


Crawford added: "Toronto ticks most boxes for any type of group, whether it's a multi-national corporate meeting, association congress or for incentive travel.


"It has great air access, beauty, fantastic venues and it is a very safe city - that combined with amazing attractions like Niagara Falls and more than 40,000 hotel rooms and 9,000 restaurants."


Johanne Belanger, president and CEO of Tourism Toronto added: "Our destination has never looked better or been more attractive to foreign and domestic travellers."


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