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UK incentives are in it for the long-haul

IRF study finds one-third of UK companies plan on swapping short-haul incentive travel for long-haul trips

Pictured: Melissa Van Dyke, IRF president

Almost 80 per cent of UK companies favour short-haul destinations for incentive programmes, but one in three say they plan on changing that this year.

A study from the Incentive Research Foundation (IRF) has identified that while 79 per cent favour UK and Europe for incentives, 31 per cent anticipate a change from domestic to international bookings this year. 

After the UK and Europe, North America was the second most popular destination (31 per cent), followed by the Middle East and Asia (both 17 per cent), Central America (16 per cent) and the Caribbean (13 per cent).

The study, which polled 100 UK companies, also found that 44 per cent plan to increase group trips, while 23 per cent say they will increase individual packages. Three-quarters (76 per cent) have per person budgets of £999 or less for group trips.

Overall, non-cash rewards and recognition is favoured by an overwhelming 80 per cent of UK companies. IRF president Melissa Van Dyke said: "The good news is that corporate stakeholders in the UK believe in rewards and recognition as effective engagement, retention and recruitment tools."

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