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UK visits to Canada up 11 per cent, reveals convention bureau

Visits from UK to Canada are up 11 per cent this year compared to 2015, according to Business Events Canada
26/09/2016

Pictured: BEC held events in Brussels at business members club Cercle de Lorraine and in London at BAFTA

UK business visits to Canada are up 11 per cent so far in 2016 compared to last year, according to Business Events Canada (BEC).

The new figures come as BEC hit London and Brussels for its annual series of roadshows designed to promote the country’s meetings and events offer to Europe.

Jon Mamela, chief marketing officer at Destination Canada, said: “These two functions reassert BEC's commitment to the European market. We have achieved overall growth rates in arrivals in 2016 versus 2015, with Belgium approximately up 8 per cent (total of 37,856 arrivals YTD) and 11 per cent for the UK (total of 443,475 arrivals YTD). 

“Additionally, the events serve as a great platform for event planners and MICE agencies to discover and learn the convenience and advantages of holding an incentive, corporate or an association event in Canada while enjoying some excellent networking in an interactive and informative environment.” 

BEC held events in Brussels at business members club Cercle de Lorraine and in London at BAFTA. The London event saw a drinks reception for buyers followed by a set from Canadian comedian Craig Campbell and music from Canadian artist Ann Vriend and her band. 

Emma Cashmore, MD of Axis Travel Marketing, a partner of Business Events Canada, said: “There’s a wealth of great new products coming from hotels and venues which makes it a very exciting time for Business Events Canada. Our annual roadshows are the perfect opportunity for European MICE buyers and event planners to meet with and quiz our Canada partners on what’s new, and why they should be bringing their event to Canada.”


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