Pictured: Beatrice Cornnachia, head of marketing EMEA for MasterCard, speaking at The Shard during UK Events Week 2016
UK Events Week will return in February as it aims to create a festival for the events industry.
Last year, the week brought together brands including MasterCard, Shell, Renault, BAT and Gett, as well as tech firms Twitter, Facebook and Google in a series of dinners, seminars and forums.
This year’s UK Events Week will take place from Monday 27 February to Friday 3 March, with the focus once again aimed at the industry’s dialogue with businesses and brands.
UK Events Week will take place throughout the week of International Confex, Event Production Show and *office. The campaign is encouraging other industry professionals and organisations to host their own events and marketing throughout the week and to join in with social media and digital dialogues during the week.