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Unusual venues no longer seen as risky, says LVP

Lime Venue Portfolio reports increased demand for unique venues, saying organisers are 'spurred on creatively'

Pictured: some of the Grass Roots team who were shown a number of unusual venues in Chicago, as part of LVP's Agent of the Year trip

Demand for unusual venues have risen by almost one-third in the past 12 months, according to venue collective Lime Venue Portfolio.

The group says event organisers are being 'spurred on creatively' by unique venues, with enquiry levels growing 21 per cent and confirmed business up 28 per cent in the last year.

It comes as Lime Venue Portfolio (LVP) finished hosting events agency Grass Roots on a tour of unusual venues in Chicago, as part of its LVP Agent of the Year trip.

Richard Kadri-Langford, LVP head of marketing, said: "The unusual venue market is now an established sector of the industry and one that continues to add incremental value to it. In short, event organisers are now having events because they have the right venues to have them in and are being spurred on creatively to create more expansive experiences.

"Organising events involves the buyer placing a lot of trust in the suppliers and venues they choose. We have worked hard to improve the level of trust buyers have in our portfolio of venues by placing a high degree of value in our people and ensuring they are experienced, well trained and supportive. Thus the perceived risk of using an unusual venue, which was historically quite high, has been eroded over time. We like to think we have been at the forefront of this development."

LVP took five event organisers from Grass Roots to Chicago in June, where they were hosted by Levy Restaurants, LVP's parent company and catering partner. Venues included Joe Mellnick’s Corner Tap and the Michelin-starred Café Spiaggia.

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