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User feedback a 'can of worms' for MICEBOOK

Online venue and supplier search tool holds first advisory board meeting to help shape MICEBOOK 2.0 development

Pictured: MICEBOOK's advisory board meeting took place on Thursday evening at Four Seasons

Creating a fair platform for feedback has been identified as the next aim for online research tool MICEBOOK, after it held its inaugural advisory board meeting.

The group of 28 event professionals - across all sectors from agencies and freelancers to hotels and destination management companies - agreed that the process in collecting written reviews on all MICEBOOK-listed businesses needed to be explored.

MICEBOOK founder Chetan Shah also announced two new appointments to the business; event and marketing consultant Paul Evans and Sarah Threlfall, to work on the development.

The advisory board was hosted by Four Seasons and included representatives from agencies such as AddingValue, TFI Group, Purple Dog Solutions and Black Tomato. Their feedback will go towards developing MICEBOOK 2.0, due to be launched later this year.

Evans said: "One of the interesting debate areas was the feedback factor, on how people rate and leave comments (on listed suppliers). There was quite a healthy debate about the pros and cons and different variations of it. Some feedback was it could be detrimental if a product was positioned in a hostile environment.

"It is an area where people have varied views and we were interested to discuss how the industry feeds back comments, where MICEBOOK should sit within it and how can MICEBOOK can help provide product awareness.

"It is a fascinating area and it opened a can of worms. It is a big topic and so it will be a big area for us in our next board meeting."

Evans said the next meeting would take place in about eight weeks, adding: "All people left feeling inspired; they all want to be part of the journey, which is wonderful because it is such valuable insight for us to help us in this development."

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