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VR not the essential event tech for 2018 say eventprofs

Engagement apps, live content projection and wireless presentation to eclipse VR, finds QHotels' Event Profs Panel

Pictured: must-have tech used at conferences is not about having the latest gimmick, but tools that support the management of the event

Event engagement apps, live content projection and wireless presentation systems are the technologies that are going to be most popular for 2018 conferences, according to QHotels’ Event Profs Panel.

In the latest roundtable event, the panel highlighted that the must-have tech used at conferences is not about having the latest gimmick, but tools that support the management of the event and help deliver real-time engagement.

Lizzie Thomas, event manager at Brief2Event, said: “Whilst some hardware is really impressive, they’re not always practical for a conference. As event organisers, we must think about how tech is going to assist with event functionality, rather than just how it’s used for entertainment. The engagement app Meetoo stood out as a system that could provide the best of both worlds: helping event organisers communicate with one another and assisting with delegate participation.”

The findings came as a team from specialist event production company, Universal Live, showcased how emerging tools can be used to enhance an event, and even improve how delegates and event organisers can communicate with one another.

As part of the event hosted by QHotels, managed by Redefine|BDL Hotels (RBH), the panel members got to test and sample how Meetoo, Smartmarker content capture and sharing technology, ClickShare and virtual reality (VR) headsets work and how they could be used in a C&E capacity.
Out of all the technology presented, the panellists voted the Meetoo event organisation app as the most likely to be adopted for future conferences and events. The web and app based platform helps both delegates and event organisers to communicate before, during and after a conference. The application also allows for live polling and aims to get delegates engaging with each other and speakers.

Jon Eden, technical director at Universal Live, said: “Ten years ago the thought of using some of this event technology and social media at events was alien. Five years ago, we were introduced to wearables and 3D printers. The growth and development of technology in events is not slowing down, in fact it’s speeding up and it’s our job to ensure that we keep up with the current trends.

“We talked the group through our research which has revealed the exciting tech that we can expect to see incorporated into the everyday event in the next few years, including augmented reality, projection mapping and holographic images. These types of technologies used to be exclusive to big budget productions, but tech is now far more accessible to everyone regardless of the event size, and is therefore becoming more prominent within smaller events too.

“It was interesting to learn the panel’s view on virtual reality. Although it fell short in their opinion, we do believe that with the advancements this tech is set to see in the next year, it would be worth posing the same questions to the panel 12 months down the line to see if their thoughts have changed.”

Event profs with less than five years’ experience in events and interested in having their say can join the QHotels panel by emailing their contact information to

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