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Venue finder Zentila acquired by etouches

Cloud event management software provider etouches has announced the acquisition of the venue sourcing firm Zentila
01/06/2016

Pictured: founder and current CEO of Zentila Mike Mason

Event management software provider etouches has announced the acquisition of the venue sourcing and booking company Zentila.

The acquisition of Zentila, which has a focus on corporate and third-party event planners, is part of etouches’ bid to solidify its position in the market, according to etouches chief technology officer Shane Edmonds.

He said: “Following etouches’ acquisition of hotel and venue sourcing engine INEVENTION in mid-2015, Zentila represents a perfect complement to our industry-leading platform. Zentila’s product, technology, and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event management software process.”

As part of the acquisition, founder and current CEO of Zentila Mike Mason will join the etouches executive team as vice president of sourcing and hospitality solutions. 

He said: “Zentila was wooed by several leading industry players, but we found etouches’ innovation culture, strong product portfolio, positive market reputation and solid global presence very compelling.

“Planners need choices, and combining the market-leading etouches event management technology with our strategic sourcing and booking solutions will provide the powerful new option to the marketplace, improve innovation and further serve the needs of our mutual customers.”

Founded in 2011, the Florida-headquartered Zentila was built as a game-changing strategic sourcing and booking solution for meetings and events. 

Oni Chukwu, CEO of etouches, added: “Our clients are in constant communication with hoteliers and the hospitality market, and adding Zentila to our offer will further strengthen that bond and squarely meet our clients’ expectations.

“As the top preferred alternative for enterprise clients globally, it is a responsibility that we take on with pride. I am very delighted to add Mike and his industry groundbreaking team to our company to further cement our top position in the fast-growing market.”


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