Email the editor

Venues must improve on F&B and internet, says report

Food and beverages and internet key to meetings, according to IACC’s annual Meeting Room of the Future report

Pictured: the IACC Meeting Room of the Future is an initiative led by IACC

Venues must continue to adapt to meet expectations on food and beverage and internet infrastructure, according to the IACC’s annual Meeting Room of the Future report. 

The association, which represents small to medium sized venues, conducted the report to gain insights from global venue operators, industry experts and suppliers, with the goal of understanding how they are responding to the changing expectations and needs of meeting planners, as identified in the 2017 survey of buyers. It brings together insights from more than 50 venues across four continents.

“As the industry evolves and expands, just as meeting planners must continually evaluate all elements of the meeting experience, operators and suppliers must also ensure they are meeting and anticipating the changing needs of planners,” said IACC CEO Mark Cooper. “The survey was designed to highlight these growing needs; we looked specifically at experience creation, meeting room space and design, technology and internet capabilities as well as culinary trends.”

“The report shows that high quality internet will be the most important meeting element in the coming years, and that the success of meetings today depends on the quality of a meeting venue’s internet infrastructure. Some of those surveyed reported to have created ‘internet disaster recovery plans’ in the event of internet outages mid-event, a sure sign that venues and planners understand the important role that internet plays in meeting collaboration and connectivity.”

Discussing the role that breaks play in meetings, Cooper added: “More operators are offering continuous refreshment breaks this year than previous years, however the report’s findings suggest that, while meeting planners agree that the format of breaks and meal times needs to evolve in the future, planners were divided on whether the trend should move towards short, more frequent breaks or longer breaks and meal times to allow in-depth networking”

The IACC Meeting Room of the Future is an initiative led by IACC, with the goal of sharing the association’s vision on what meeting spaces will look and function like in the future. The initiative brings together research, trends and innovations with the single goal of predicting, creating and shaping the future of meeting environments.

Facebook Share Twitter Share LinkeIn Share