Virtual conferencing specialist Virtual iVent has opened a
German office as part of its ambitious 12-month plan to reach sales of £1.2m.
The Leeds-based company has opened in Augsberg, near Munich in order to develop
new European markets. It has also bought a stake in innovative Bristol-based
webstreaming company iVIDiQ.
Managing director Gavin Newman said Virtual iVent – which is
the European development partner of US software giant VenueGen – had organised
30 events for companies in the last year, in some cases cutting their costs by
up to 90 per cent.
He said: “No-one knew about online shopping 10 years ago and
look at that sector now. I’m envisaging another two years of hard work to get
us to that level.
“The technology we have developed and brought together
allows event hosts to gain more information with complete measurability within
an event as well as being totally interactive.”
Newman added that Virtual iVent is currently working with
the NHS to help cut its meetings costs: “We believe British business and
organisations, like the NHS, could together save up to half a billion pounds a
year by adopting the virtual approach.”
Pictured: A virtual exhibition stand