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Virtual reality not a priority for meeting planners

About 38 per cent of planners don't see themselves using virtual reality in their events, says MPI
03/05/2016

Pictured: The majority of event organisers don't see themselves using virtual reality in events

Almost 40 per cent of event planners don't see themselves incorporating virtual reality (VR) into their events.


The organisers cite price and suitability for reasons against adopting the technology, along with other technology, in Meeting Professionals International's (MPI) Meetings Outlook 2016 Spring Edition.


Of the respondents, 21 per cent said they would use - or at least 'most likely' use - VR, while 31 per cent said they wouldn't rule it out.


MPI Orange County Chapter's Marie Botvinick said that it involved a bit of a gamble: “Technology is so important in our industry. A lot of times we are ahead of the curve. We are learning it in our industry before it is presented to the world on a daily basis.”


Most respondents (57 per cent) said online attendance numbers would increase, while 36 per cent said they would remain the same. A small 7 per cent of respondents said virtual attendance would decrease.


While views towards online meetings were positive, so too were attitudes towards live attendance. A similar 58 per cent expect live audience numbers to increase and 31 per cent say it will remain flat. Just 12 per cent expect attendance numbers to decline.


On the sharing economy, almost half of respondents (48 per cent) said they wouldn't use sharing economy services other than Uber or Lyft due to safety concerns.


Budget spend was also positive; 59 per cent said budgets would increase, 28 per cent said it would be flat and 14 per cent said budgets would shrink.


See the full report here.


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