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VisitBritain offers £4 million funding scheme to secure international business events

Programme offers destination management companies up to £4 million in funding and advocacy

Pictured: Sally Balcombe, VisitBritain and VisitEngland chief executive

VisitBritain is offering destination management companies a funding pool of £4 million to help secure international business events following the Brexit vote.

The Event Support Programme comes days after the launch of London and Partner's marketing campaign, #LondonisOpen.

VisitBritain's four-year programme offers destination management companies (DMCs), or venues and event organisers collaborating with DMCs, the chance to apply for funding from the £1 million pool annually. It also offers advocacy in the form of endorsements from government ministers, overseas diplomatic missions and other key influencers.

VisitBritain and VisitEngland chief executive Sally Balcombe said: "VisitBritain is committed to growing the UK’s valuable business visits and events sector and promoting its world-class destinations and venues to drive more inbound business tourism.

"By working with local organisations we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions."

Non-financial support, such as letters or video messages of support from government and other key figures, is available for activities to help secure business events.

Tourism Minister Tracey Crouch said: "Britain is open for business and we want to encourage as many people to visit and organise their events in the UK. This new programme will help grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores."

  • Anonymous user 02/08/2016

    Very good, but it depends entirely upon how the money is to be spent. Over the last few decades UK venues whether conference centres, hotels or tourist facilities have been remarkably opposed to actually advertising their products overseas. They seem to believe that their business will be generated by UK organizations (even if the conference/meeting is from overseas). Whilst many will exhibit at trade fairs they are disinclined to advertise in other countries to back up their trade fair exposure after the end of the fair.

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