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Vista to 'reach five-year targets in three'

MD James Wilkins predicts second year of strong growth since rebrand, with turnover expected to reach £18 million this year

Pictured: James Wilkins, MD of Vista

Vista managing director James Wilkins says the company's five-year plan will need to be reassessed after it looks set to beat its targets for the second consecutive year.

Wilkins says the London and Leeds-based firm is on track for another 15 per cent rise in profits for the current year, ending 31 December 2016, which would see turnover reach about £18 million.

He said: "In all likelihoods I think we'll achieve the five year plan at the end of year three. We'll be at least 18 months ahead, so the challenge is to start envisioning the next phase of the plan. We need to decide where our strategy grows next."

It comes after a year of "strong" results for the company in the first year following its rebrand from the Logistik Group, which saw pre-tax profits increase four-fold from £193k to £934k.

Wilkins said the figures were proof the rebranding and the company's key focus on its staff, was proving successful.

"We're on a real quest to try and create a healthy agency. We put a lot of emphasis on management and peer to peer training and we want to keep developing peer to peer recognition, people recognising the work of others.

"We're also really keeping people up to date with the business performance and connecting them with our vision and plan. We had 31 people who helped write Vista's five-year vision, so it's not my plan, it's the people's plan."

Vista also introduced Headspace last year, an initiative that sees staff spending 5 per cent of work hours doing "non-Vista things". Wilkins says it's focus on people has led to it achieving 97 per cent in terms of staff engagement.

Wilkins said clients were also responding well to the new brand, with many sticking with the company after the rebrand and some even increasing their accounts.

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