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WRG appoints Lidstone as new CEO

Former Havas Worldwide CEO takes over from David Sharrock with a brief to take the company into a new era of comms

Pictured: Russ Lidstone

WRG has tasked new CEO Russ Lidstone with guiding the agency into a new era of communications. 

Lidstone has taken over from David Sharrock as CEO, and brings considerable big agency experience to the company, having spent six years integrating digital, PR and advertising during his time as Havas Worldwide CEO.

Sharrock will remain with the event and experiential agency as the COO and CFO.

Lidstone said: “I’ve been an admirer of WRG and the way it works for some time now. It not only has a team of people across the world who are at the top of their game, but produces consistently great work for clients. 
“It’s a privilege to take the reins in what for me is the dream job at such an incredibly exciting time in the experiential industry, with more brands now looking towards using immersive creativity to drive engagement. The work WRG is already doing in this space as well as its plans to innovate, is breaking down the walls of traditional comms. 
“I look forward to helping WRG build strategically innovative, commercially focused and creatively brilliant ideas - bringing together live, creative, content, and digital.”

Based in Manchester, WRG operates offices in London, Hong Kong, Philadelphia and Basel, and Lidstone has pledged to listen to clients in all destinations to shape future direction.

WRG chairman Ian Plummer added: “We believe Russ is the right person to lead us onto the next level. He has an enviable track record and brings not just the experience of running an international agency and leading blue chip organisations, but a genuine enthusiasm and ambition to WRG; the sort that will appeal to existing clients and a whole host of new brands and businesses that are looking for gold-standard comms.” 

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