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WRG combines forces with The Moment in new alliance

New alliance headed up by Russ Lidstone set to be called The Creative Engagement Group

Pictured: Russ Lidstone

Experiential agency WRG has announced a new partnership with production company The Moment, aimed at enhancing both firms’ creative engagement capabilities.

Both agencies are being led by chief executive Russ Lidstone, who has spent several months looking at how best to forge a partnership that will benefit clients of both agencies. The new alliance is set to be called The Creative Engagement Group.

Lidstone said: “We are excited by this new opportunity and believe there is a great opportunity for the two agencies to combine forces to deliver a more fully integrated service for clients. 

“The Moment is at the cutting edge of film and digital and so is an ideal partner as both agencies are continually looking for new ways to appeal audiences with creatively engaging communications.

“I’m delighted to announce this partnership between WRG and The Moment and we are already working on a number of projects together.”

Lidstone joined WRG in May 2016, following a six-year tenure as CEO of advertising agency Havas Worldwide. 

He added: “What I’ve learned in my time outside of broadcast advertising is that brands can engage much more deeply through the creative use of events, video and immersive technologies.”

WRG’s clients include Shell, adidas and Google, as well as a number of leading healthcare companies. 

With heritage in TV and storytelling, The Moment’s clients include Levi’s, Ladbrokes and Kenco. It employs 100 staff based across London, Plymouth, Southampton and Philadelphia.

The two agencies will also work closely with WRG’s specialist healthcare production agency Just Communicate, offering an enhanced service for its healthcare clients.

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