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WRG wins Ricoh trade show contract

Agency will manage 1,800 sqm stand at print trade fair drupa 2016, and manage communications in the build up

Pictured: David Sharrock, WRG chief executive

Experiential agency WRG will manage Ricoh Europe’s communications and presence at the world’s largest print industry trade fair, drupe 2016.

Ricoh has awarded WRG the contract to showcase its products on a 1,800 sqm stand at the trade show, held between 31 May and 10 June at the Messe exhibition centre, Düsseldorf. It will take four weeks to build the stand, which will have an emphasis on live demonstration and interactive elements. The agency saw off two other agencies during the pitch process, and will also design and deliver an integrated communications campaign, driving awareness and registrations for the event at a global level.

John Blyth, market development manager at Ricoh Europe, said: “We’re looking forward to working with WRG, who have shown a real creative flair and understanding for this project. They were chosen because of the quality of the insight and design they brought to the brief. Our whole aim is to show progressive, professional print businesses ways to unlock new markets, new applications and open new worlds.”

WRG chief executive David Sharrock added: “We’re delighted that Ricoh have chosen WRG for the production print industry’s highest profile event, for not only experiential design, but crucially, the supporting communications campaign. Our winning pitch is testament to the quality of insight and communications expertise our team brings to each and every brief.”

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