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We must do more in Europe says MPI head

Paul van Deventer addresses delegates at opening of MPI EMEC in Copenhagen

Pictured: MPI's EMEC is taking place this week in Copenhagen this week

The design of meetings is top of the agenda this week at Meeting Professionals International’s (MPI) European Meetings & Events Conference (EMEC) in Denmark.

More than 400 delegates from across the world have gathered in the capital, Copenhagen, for three days of workshops and education sessions, with the Danish Meetovation concept of meetings design running throughout. 

The conference opened on Sunday with an introduction from MPI president Paul van Deventer, who said now was the time to capitalise on the association’s momentum in the European market, and build on industry partnerships with organisations such as the IMEX Group and the Global Business Travel Association with ‘urgency’.

“We need to do more here in Europe, we realise this is a critical time for us and we need to continue to invest here,” he told delegates at the Radisson Blu Scandinavia hotel.

In the opening address, Meetovation trainers Ann Hansen and Bo Kruger introduced delegates to the Danish philosophy and there were also insights into Danish happiness. Steen Moller, head of VisitDenmark’s business events team, added: “You are here to set a new standard in the meetings industry, and you are writing history in Copenhagen.”

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