Pictured: The Future's Forum white paper aims to predict trends that will shape the industry's future
The National Outdoor
Events Association (NOEA) and GL events have released the industry’s first ever
white paper on the future of outdoor events.
The Future's Forum
white paper has been launched in a bid to predict trends that will shape the industry's future and start a conversation for outdoor events professionals. Areas it
touches on include the importance of the experience economy in pushing
consumers outdoors and the role of the industry in creating bespoke and
tailored event products to accommodate this trend.
The paper also
reports on discussions concerning the increased role of businesses and brands
in outdoor events, and the opportunities and threats they represent.
Rachel Baker, UK
group marketing manager for GL events, said: "There is an amazing thirst
for this sort of discussion and the resulting findings, and we’ve been
pleasantly surprised by the amount of engagement we’re getting from the
industry at such an early stage. We see our role in the industry as supporting
the associations that are concerned with its development; how we prepare for
the future and how we dictate it for ourselves."
The Future’s Forum
will reconvene throughout 2017 and into 2018 where it will address other areas
of the industry’s future, from globalisation to the importance of
entrepreneurialism, to the role of cities and destinations in accommodating
Andy Grove, NOEA
interim president, said: "The Futures Forum and the new white paper are
all intended to begin a discussion within outdoor events that allows us to get
as much information and opinion as possible, and then share it with the rest of
the industry. These are important topics that the industry needs to discuss;
we’re grateful to GL events for allowing us the resource to have them."