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Wide range of new tech products showcased at IMEX

A wide range of tech products, services, research and trends have been showcased at IMEX Frankfurt.

Pictured: #IMEXpitch - one of the many ways to explore technology at the show

Gamification was the hot topic among many planners at IMEX Frankfurt, with a wide range of tech products, services, research and trends showcased during the event.

Kim Rhodes from Experient said: "I'm meeting exhibitors to discuss the different options in gamification – this is in response to a surge in demand from my clients." 

The TECHknowledge Area, led by The Meeting Pool, proved to be a popular area for planners wanting to trial new solutions and troubleshoot their tech challenges. 

Tara Thomas from The Meeting Pool said: "Our one to one consulting sessions have shown a real demand for different types of tech designed to drive the event experience, including much interest in VR and AR."

The EventMobi team shared with planners the different ways in which gamification can drive delegate behaviour. Event Tech Tribe has also seen an increased openness among planners to exploring and trying different forms of technology.

Planners were given the chance to experience new event technology – and try before they buy – at the new Tech Café sitting alongside the Technology Pavilion, created in response to buyer requests to explore a greater variety of tech at the show.

The #IMEXpitch, a firm fixture at IMEX in Frankfurt, was also transformed this year from a competition into a showcase with suppliers sharing their innovations. Many planners attended and gained a valuable snapshot of the latest and tech start-ups in the market right now.

‘AI powered event networking for the 21st century’ was one of the many education sessions with a tech focus. 
Luke Baker, head of business development for Grip, who delivered the session said that AI is on the rise in a big way and planners need to know how to harness AI for their events. 

In the session, held at the new ZEUS Coworking Campus, Baker focused on the business benefits of AI, exploring how it can improve the attendee experience and enhance connections.

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