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Wyndham cancels promotion due to "significant fraud"

Hotel group reneges on loyalty programme designed to poach Starwood customers, before promotion even goes live

Pictured: Wyndham Hotels have cancelled their loyalty programme before even rolling it out

Wyndham Hotels have cancelled their loyalty programme just hours after announcing it, saying it was leading to "obvious and significant examples of fraud".

The promotion was canned in a statement released by the hotel company before even going live, which said: "Today‚Äôs Wyndham Rewards trade up was offered in the spirit of generosity. Before the offer even began, there were obvious and significant examples of fraud. Much to our dismay and disappointment, we have to cancel this promotion.  We will, however, make a donation of 5 million Wyndham Rewards points to charity as the work they do on behalf of others is real magic."

The Wyndham Rewards programme was designed to poach customers from Starwood, and offered Starwood members to join its loyalty programme in a 12-hour window. The hotel group said if Starwood customers donated their balance of rewards to charity, it would offer them quadruple Wyndham Rewards points in return.

The offer was to run from 5pm Tuesday 11 October to 4.59am Wednesday 12 October, before the company abruptly cancelled it. A spokesperson for Wyndham Hotels declined to comment further on the nature of the fraud or how many fraudulent applications had been submitted.

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