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glh Hotels takes fight to the sharing economy with new booking service

London hotel group launches Choose Your Own Room, giving guests greater control when booking accommodation
04/07/2016

Pictured: glh Hotels, London-based operators of Thistle, Guoman Hotels and Amba Hotels, have launched Choose Your Own Room

London hotel group glh Hotels is continuing the fight back against Airbnb and other sharing economy providers, by launching a new service allowing guests to have greater control in room bookings.


The new service, Choose Your Own Room, enables guests to choose the exact room they want to stay in. The service also comes with a search facility that allows users to filter results based on location, price, amenities as well as room layout and even floor plan.


Mike DeNoma, CEO of glh Hotels said: "Airbnb - and the sharing economy players - are not just outflanking the traditional hotel industry they are outclassing it too, by giving customers the ability to choose and configure the exact stay they want - combined with the real human connection they make between host and stayer. So we believe in doing the same in hotels - giving our guests unique control and convenience, and personal hospitality right from the moment of booking."


The service is available across all 14 hotels in the collection, including Amba Hotels and Thistle.


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