MASTERCLASS: Social media
for the events industry - beginners
Event date/time: 07/12/2012:09:00 -17:00
CLICK HERE TO BOOK BY INVOICE Please note: Payments must be received by the date of the Masterclass
Why proving ROI can make you a star (and increase your budget!)
At last you can prove to your boss how much you are worth. At last you can prove the value of your contribution to your business. At last you can prove the value of your events in quantitative and qualitative terms. At last you can measure the effectiveness of your team's projects and deliver quantifiable data to your board, your employer and your teams. This means you can be a hero - and prove it!
This means you can set targets and build staff incentive and bonus schemes around these results for the first time! You can base salary reviews on the results, you can use it to argue the case for increased budgets. At last your arguments and the benefits you deliver will be tangible!
Suddenly your event activities are not measured only by their costs but, more importantly, by the return on investment they deliver. And your life will be easier (and possibly better rewarded)
This seminar is aimed at anyone who is involved in the planning of events - including corporate, association and government meeting planners, event agencies and suppliers of products and services - who would like to understand how their customers measure meeting value against objectives.
With the increasing focus on the expenditure of meetings and events, meeting planners need to measure the value of every meeting against objectives and the financial return on investment.
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and speaks frequently at industry conferences on a wide range of topics. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
Venue: IET London: Savoy Place, 2 Savoy Place, London, WC2R OBL
What previous delegates said:
"I knew ROI was important, just not how to use it effectively, now I do” Barry Jordan, Events Team Manager, National Osteoporosis Society
“Information a bit ambiguous prior to the seminar but very informative and clearly taught, also good the way in which everything was repeated throughout to really aid learning & retention” B Gill, Head of Events, Pageant Media
“Really engaging, very informative, excellent teaching preparing for immediate practice, extremely professional” Susan Hayden, Account Manager, Congrex UK
First delegate price : £ 350.00 + £ 70.00 VAT
Additional delegate price : £ 299.00 + £ 59.80 VAT
CLICK HERE TO BOOK BY INVOICE