MASTERCLASS: Social media
for the events industry - beginners
Event date/time: 26/10/2012:09:00 - 16:30
CLICK HERE TO BOOK BY INVOICE Please note: Payments must be received by the date of the Masterclass
Looking for ways to increase revenue in 2012?
Have a basic knowledge of the social media platforms, and now want to know how social media marketing could make your events more successful?
Need to find out how to choose between or combine YouTube, Twitter, Facebook, LinkedIn, Digg, Flickr and the other social networking sites to increase brand exposure, drive traffic or generate sales leads?
This popular interactive masterclass for beginners will explain how social media is relevant for the events industry, highlighting what works, the risks and how to avoid them.
Embarking on a social media marketing campaign is a long term plan and to ensure success, you will need to follow a process, starting with a strategy which determines the campaign plan and how it integrates with paid/natural search and other marketing channels. You will also learn about methodology and implementation.
Our trainer is Kelvin Newman, a recognised speaker, search & social media expert and Creative Director at SiteVisibility, a specialist Search and Social Media Marketing Agency. Kelvin regularly produces popular search and digital marketing strategy white papers and delivers sessions at industry events. He is also a lead contributor to the UK's most popular internet marketing podcast on iTunes and has been published in a number of widely read online marketing blogs.
Venue: IET London:Savoy Place
What previous delegates said:
“Very informative & reassuring. I am on the right track. Good size & interactive. Good venue” Laura Venn, Marketing Events Manager, Experian QAS
“A perfect beginners course in social media” Lydia Owen, Producer, On Screen Productions Ltd
“As a relative novice, the seminar provided some very useful tips for planning social campaigns & some useful online resources too” Matthew Maundrill, Marketing Services Director, TMB Marketing
"Interesting and varied content, with great discussion and handy tips and hints for using social media in events". Emma Squire, Events Manager, Veterinary Laboratories Agency
"Useful, informative, interesting and plenty of tips for helpful websites which I wasn't aware of previously". Abi Schmit, Account Director, Grass Roots DMS
First delegate price : £ 350.00 + £70.00 VAT
Additional delegate price : £ 299.00 + £59.80 VAT
CLICK HERE TO BOOK BY INVOICE