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Geopolitics under the microscope at PCMA's first #GreatDebate

VisitBritain to co-host the event that will discuss issues like Brexit and cyber security

Pictured: Chris Foy, VisitBritain's head of visit and events

Macro trends set to affect the events industry - including cyber security and the impact of a potential dollar/euro parity - will be discussed at the first ever #GreatDebate at PCMA Convening Leaders conference in Texas later this month.

VisitBritain and Professional Convention Management Association (PCMA) are teaming up to deliver the first debate, entitled 'How geopolitics and global economics alter the course of business'.

Industry figures Nick de Bois (chair, UK Events Industry Board) and David Wallace (COO, Angelou Economics) will provide their thoughts on how the macro trends could affect the events industry.

VisitBritain says its decision to co-host the debate is part of a wider campaign to inspire event organisers to choose Britain as a destination for business events.

Chris Foy, VisitBritain's head of business visits and events, said: "As a world-leading events destination with global connections, there’s a natural fit for Britain to be aligned with this signature thought leadership session. We strongly value our alignment with PCMA and recognise how debates of this type can contribute to developing professionalism among event strategists."

The debate will take place on 10 January at 10.45am in Austin, Texas.

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