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‘Fantastic’ associations wow judges in Gold Circle Awards

Associations rewarded for their marketing, membership and communication programmes

Associations with dazzling marketing, membership and communications programmes have been honoured at the American Society of Association Executive’s 2017 Gold Circle Awards.

This year, more than 80 judges from different associations, not-for-profits, and for-profit organizations evaluated 172 submissions across a dozen award categories.

The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference, May 2-3, in Washington, DC. 

Lisa Claydon, chair of the Gold Circle Awards Committee, said: “Our members submitted fantastic entries this year, and we had several categories with multiple winners.The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award.”

The 2017 Gold Circle Awards winners:

Convention/Meetings Campaign

Society for Simulation in Healthcare; IMSH 2017 Conference Marketing Campaign


American Osteopathic Association; The DO


American Academy of PAs; PA Central Member and Nonmember E-Newsletters

Media/Public Relations/Advocacy Campaign

American Society of Anesthesiologists: Protecting Safe VA Care

Computing Technology Industry Association: Make Tech Her Story

Member Retention Campaign

Recreational Boating & Fishing Foundation: New Angler Retention Pilot Program

The Enrollment Management Association: It’s all about retention.

Membership Recruitment

American Academy of Pas: AAPA Recruitment Campaign: Savings and Advocacy

New Product/Service Launch Campaign

American College of Cardiology: ACC International Regional Conferences

Print Magazine

American Massage Therapy Association: Massage Therapy Journal


Emergency Nurses Association: Rebranding Membership: Charting a New Path

American Osteopathic Association; Doctors That DO


American Physical Therapy Association: #ChoosePT Public Service Announcement


National Athletic Trainers' Association: NATA Website Redesign


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