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Not just medicine as Brisbane nets $70m in business events

City is $13m up year on year with a string of major conferences in the bag

Pictured: Brisbane - more than just a life sciences hub

Brisbane’s reputation as a leading medical hub has helped the city’s convention bureau secure a string of high-profile meetings related to the sector.

But an AUD$70 million boost to city coffers over the next few years comes from meetings linked to a wide range of sectors – from education to heavy industry, the arts to aviation.

Conferences secured for the city include Horticulture Connections 2018, SIGGRAPH Asia 2019, the World Mining Congress 2021, and the World Down Syndrome Congress 2022. Conventions held in the last 12 months include the IWA World Water Congress & Exhibition 2016, the 2016 Congress of the International Association for Film and Television Schools, the CAPA Australia Pacific Aviation Summit 2016, and the Museums Galleries Australia National Conference 2017.

Brisbane Convention Bureau, part of economic development board Brisbane Marketing, partnered with venues, universities, industry and government to attract 61 meetings this financial year.

Acting general manager Juliet Alabaster said the bureau worked to secure an additional $13 million worth of conferences and business events compared to the previous financial year.

“This success is testament to the bureau’s engagement with local institutions, industry, venues, hotels and service providers to ensure conference organisers and delegates access local expertise and experience the best of our new world city,” she said.

“Brisbane’s reputation for leading medical research and talent continues to draw conferences to the city. Events are also strongly represented across the creative industries, professional services and education, while our profile as an incentive destination is growing.”

Lord Mayor Graham Quirk said: “The business events sector plays a critical role in Brisbane’s economy. Hosting conferences allows us to showcase our new world city expertise and can cultivate future knowledge exchange, partnerships and investment,”

“The conferences won in the financial year are expected to attract almost 32,000 delegates who will spend more than 118,980 days in Brisbane, supporting our city’s venues, hotels, restaurants, retailers and service providers to the tune of $70 million in economic impact.”

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