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PCMA to finance phase two of Future Meeting Space project

Association’s Education Foundation to back major study into meetings trends

Pictured: Projects aims to predict future of events

The Professional Convention Management Association (PCMA) has agreed to finance phase two of a major study exploring emerging trends and how they might influence the meetings industry.

The Future Meeting Space research project is a collaboration between the German Convention Bureau, the European Association of Event Centres and the Institute for Industrial Engineering of the Fraunhofer Association (IAO) - Europe’s largest application-oriented research organisation.

Results of phase one of the project were published in June last year and included a catalogue of ‘innovative ideas’ for meeting planners, six ‘future meeting scenarios’, and a video.

Chicago-based PCMA will provide funding for phase two, which will investigate how different elements of meeting methodology and technology affect the success of meetings.

The aim is to provide by next summer practical recommendations for the meetings industry to create successful events that meet the demands of the ever-changing meetings landscape.

“The Future Meeting Space project is critical to helping organisations better engage their event participants. The PCMA Education Foundation is a perfect addition to the innovation alliance team as we build upon phase one of the project,” said GCB managing director Matthias Schultze.

Meredith Rollins, executive director of the PCMA Education Foundation, added: “We’re glad to be partnering with the German Convention Bureau’s innovation alliance to define how participants will engage with future meeting design. Education is key to success for our industry and this research projects tackles an issue that will shape our industry today and for the future.”

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