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Dubai secures major association meetings in promotional push

The emirate has won 97 business events in the first half of 2017 – with the same amount pending

Pictured: Issam Kazim

International meetings on desalination and child psychiatry were amongst the 97 business events secured by convention bureau Dubai Business Events in the first half of the year.

The gatherings  are expected to attract more than 51,000 delegates to the emirate while generating about AED375m for the regional economy in associated tourism spending.

The 2019 World Conference on Desalination and Water Re-Use and the 2022 Congress of the International Association for Child and Adolescent Psychiatry and Allied Professions are amongst the key wins. A further 97 bids have been submitted and are pending a verdict.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “We recognise the significance of the business events industry, and acknowledge the various growth facets events bring to the city. Not only do they accelerate our journey towards becoming a knowledge-sharing economy but contribute towards our goal of welcoming 20 million visitors each year by 2020.”

DBE has ramped up efforts to highlight the city’s business events offering to international audiences, attending more than 50 trade events this year and hosting 16 site inspections.

Steen Jakobsen, DBE director, said: “We’ve had a stellar start to the year, and are well on our way to achieving our targets set for 2017. As we continue to work towards further strengthening Dubai’s reputation of being a premier host destination for business events, we have a steady pipeline of initiatives planned for the year ahead. We are also focusing on expanding our network and reach globally, enabling businesses, event buyers and planners to benefit from our expertise.”

DBE’s Al Safeer Ambassador Programme has contributed significantly to the city’s success in bidding for international events. The programme features a network of 300 prominent experts from diverse sectors, including academia, finance, and healthcare, who are based in Dubai. Since January, the programme contributed to securing a total of 11 business events for the city.


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