Email the editor

Strategic bidding nets NZ$46million for business-focused Auckland

Auckland Convention Bureau targets meetings that align with city's key industries

Pictured: Auckland welcomed 28,000 delegates last year

More than 28,000 delegates attended business events in Auckland last year pumping around NZ$46m into the region’s economy while helping to attract inward investment.

Auckland’s convention bureau is part of the city’s economic growth agency, ATEED, helping bid strategically for business events that align with Auckland’s key industries.

These include engineering and architectural consulting, ICT, and technology innovation spanning medical devices and food sciences, agricultural machinery, and pharmaceuticals.

The bureau (ACB) won 58 business events in the last financial year.

This resulted in the region hosting more than 28,000 international and domestic delegates, between June 2016 and July 2017, who stayed a total of 124,365 visitor nights.

ACB manager, Anna Hayward, said there had been ‘consistent growth’ over the past six years.

“On average ACB has successfully converted one in three opportunities we’ve worked on to attract business events to Auckland. This has delivered more than NZ$175 million in economic value since June 2011,” she said. “However, the benefits of hosting business events extend beyond the financial impact, and while not as easy to measure, hosting these events are valuable contributors to growing a city’s knowledge economy. Hosting business events is another way to promote Auckland on the world stage, bringing people together to build new relationships, research partnerships, and can even over the longer term attract investment and talent flows.”

ATEED general manager destination, Steve Armitage, said the city had been investing for the future.

“Governments and the private sectors around the world have been placing greater importance on the meeting and incentives sector, investing billions in building large convention centres, and building new, or redeveloping, hotels and venues,” he said. “Auckland is no exception, and with the additional capacity the region will have when the New Zealand International Convention Centre opens, it has meant we have already been able to compete for, and secure, a number of large scale international conferences in 2020, with more in the pipeline.”  

Facebook Share Twitter Share LinkeIn Share