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Business event managers ready to go electric in Nashville

PCMA’s Convening Leaders 2018 will take place 7-10 January in the home of country music

PCMA'S Convening Leaders is a highlight of the business events calendar

The home of country music, Nashville, will host one of the world’s leading meetings for business event professionals – Convening Leaders 2018 – under the theme ‘Amplifying Engagement’.

Organisers the Professional Convention Management Association (PCMA) has promised to ‘pump up the volume’ for the four day event, taking place 7-10 January at Nashville’s Music City Center.

PCMA has put the spotlight on engagement as one of the most critical elements for connecting audiences. In an era dominated by digital distractions, the Convening Leaders’ programme is set to provide more than 4,500 industry professionals with invaluable knowledge and insights to successfully exceed attendee expectations; and ultimately, drive business success.

Speakers include Neri Oxman - an award-winning designer who looks to nature for practical design solutions; Gen. Stan McChrystal - former general and visionary credited for his work during the war in Afghanistan and against Al-Qaeda in Iraq; and Bill Strickland - president and CEO of the Manchester Bidwell Corporation. Conference host, Nick Ross, former BBC broadcaster, will help the audience connect the dots between their big picture concepts and the business events industry.

Deborah Sexton, PCMA President and CEO, said: “We’ve entered the new school of engagement — one where business event organisers must amplify their attendee’s engagement at every turn. Our 2018 Convening Leaders participants will learn how to electrify their experiences, elevate their conference’s brand and truly engage with their audience. As always, we’ll be transparent in how to scale and replicate the innovations we showcase.”

On the last day of the event, Convening Leaders will join the spirit of Music City through an attempt to break the Guinness World Record for the Largest Human Image of a Musical Instrument in the shape of a guitar formed from more than 3000 people attending the event.

Registration is now open at

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