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New confidence in meetings industry in 2017, notes IMEX

Major tradeshow anticipates biggest event to date with up to 15 per cent increase in exhibitors

Pictured: IMEX Frankfurt 2017 takes place on 16-18 May

A new confidence has settled in the global meetings and events sector after a tumultuous 2016, IMEX organisers have suggested as it reveals it is expected its largest show to date.

The tradeshow, the main event of which takes place in Frankfurt on 16-18 May, says there has been a 10 per cent increase in space from African and Asian exhibitors, and a 9.5 per cent increase from the US and Canada.

The dedicated technology area will also be the largest to date, expected to grow 15 per cent, with a fleet of new exhibitors.

IMEX Group CEO Carina Bauer said: "As we head towards the final countdown for IMEX in Frankfurt, there’s a quietly confident attitude radiating throughout the meetings and events sector. Although the first quarter of this year has been marked by some extraordinary and unsettling events around the globe, IMEX 2017 will be a reflection of an international market that’s extremely resilient, and well placed for solid, long-term growth."

New exhibitors for 2017 include Moldova Tourism, Meet Puerto Rico, Bahrain, Saudi Arabia, Kyoto Convention Bureau, Jeju Province and Choose Chicago. Exhibitors with expanded stands include Tourism New Zealand, Shanghai, Korea, London & Partners, Spain, Rocco Forte Hotels, Guatemala, Panama, Uruguay and NYC.

Bauer added: "This increased investment in IMEX in Frankfurt not only reflects the underlying fundamentals of our industry, which are both strong and sound,  but also adds up to a wider range of exhibitors for buyers to meet. With the largest global array of exhibitors from every sector, this year’s show is packed with opportunities for planners to do business and find new suppliers – fulfilling our mission to help meeting professionals make powerful connections with the right people."

The show also includes more than 200 free education sessions, including a full day of pre-show workshops and seminars, EduMonday, on 15 May.

For more information or to register free of charge, visit the IMEX website here.

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