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Inaugural Cvent CONNECT Europe highlights power of tech

More than 400 event, hospitality and travel professionals from the UK and Europe attended the inaugural event
19/10/2017

Pictured: Reggie Aggarwal, founder and CEO of Cvent, gives his keynote address

Planners should harness the power of technology to become more strategic and make their events more measurable to prove return on investment. 

That was the message at Cvent CONNECT Europe, where hundreds of UK and European event professionals gathered in London to learn about cutting-edge technology and best practices.
 
In his keynote address, Reggie Aggarwal, founder and CEO of Cvent, focused on the value of using technology to automate events.

He said: “Planners need to help their organisations jump the technology innovation curve, and capture the physical footprint of their attendees’ journeys. Utilising this data will help event professionals measure their return on investment and also improve future events.

“The end goal is to see events not as an expense, but as an asset on the balance sheet.” 
 
More than 400 event, hospitality and travel professionals from the UK and Europe attended the inaugural Cvent CONNECT Europe conference at the Pullman London St Pancras Hotel.

Aggarwal also highlighted Cvent’s increasing international presence, new customers and new products, including Cvent’s largest technology investment to date, Cvent Flex.


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