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Meeting will 'empower' Team Penang to deliver more events

Second business events industry conference by PCEB will take place next week

Pictured: PCEB ceo Ashwin Gunasekeran

Penang, in Malaysia, will further position itself as a destination for international association meetings when it stages its second business events industry conference – BE @ Penang.

Themed ‘BE EMPOWERED’, the conference will take place on 7- 8 December at the newly opened Setia SPICE Convention Centre, which will help the city to compete with regional rivals.

The first edition of the BE @ Penang in December last year attracted more than 120 meetings industry professionals  from the region involved in organising or hosting events in the city.

Ashwin Gunasekeran, CEO of Penang Convention and Exhibition Bureau, said:  “It is vital for BE @ Penang to be seen as the benchmark for organising meetings in Penang. The conference is designed in tandem with the meetings and conference trends world-wide, bringing in expert speakers from around the globe to Penang to share their knowledge.”

According to a PCEB industry report released earlier this year, Penang hosted 1,251 business events in 2016, with an estimated economic impact of RM808 million (EUR160m).

“The progression of Penang as an important second tier destination in the Malaysian business events sector is taking place parallel with the development of infrastructure in the state,” said the Chief Minister of Penang Lim Guan Eng.

“With the completion of the Setia SPICE Convention Centre together with the refurbished SPICE Arena and the slated Penang Waterfront Convention Centre, Penang will be able to host Business Events of larger scales, and multiple events at one time. At present Penang is able to host events of 10,000 delegates and above as seen in the 15,000-delegates conference that was held at SPICE in May this year,” he added.

Headlining the conference is the Keynote Speaker Roy Sheppard, a specialist international conference facilitator/moderator. Roy Sheppard has a background as a BBC TV and radio journalist, reporter and presenter. Joining him are industry experts Gracie Geckie, CEO of Place Borneo, and Fu Kei Cheong and Rahul Bharadwaj of Anderes Fourdy.

Among the topics for discussion are technology in business events, gearing for the future, effective bidding, attracting association meetings, and marketing to Europe.

“BE @ Penang 2017 welcomes meeting planners, destination management companies, professional conference organisers, suppliers, and MICE owners and buyers from anywhere in the world who are interested in doing business in Penang,” said Ashwin.

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