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Conference to address female empowerment in meetings industry

She Means Business forms part of EduMonday ahead of the IMEX trade show in Frankfurt

German Eurofighter pilot Major Nicola Baumann

Gender equality and female empowerment will be the focus of a new conference ahead of the IMEX meetings industry trade show in Frankfurt later this year.

Speakers from the UN, European Astronaut Centre, and UBS will address delegates at the She Means Business event, part of EduMonday, on Monday, May 14.

The new half -day conference, created in partnership with German magazine tw tagungswirtschaft, will celebrate the role of women in the meetings industry.

German Eurofighter pilot Major Nicola Baumann and Laura Winterling, astronaut instructor and CEO of Space Time Concepts, will deliver the opening keynote. While Chairwoman of the UN Women National Committee, Germany, Karin Nordmeyer oversees the Women in Business strand.

She said: “These principles can be transferred to any industry. The task is to break down this approach to individual sectors and environments - such as the meetings and events industry - and to change structures and develop models so that women can live to their full potential and strengths.”

Gender equality, namely reducing the gender pay gap, will be covered by Dr. Mara Harvey, Head Global UHNW Germany, Austria, Italy at UBS. She said: “We’ve always seen gender balance and equality as a priority, but I think we have now passed a tipping point. Organisations are now realising that the efforts made so far have not been enough. We need to accelerate this even further.”

Encouraging women into leadership positions and counteracting gender bias are among the other topics covered by speakers including Director of Global Employer Branding at SAP, Suzanna Labonde, and CEO of the European Association of Cardiology, Isabel Bardinet.


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