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Australia: Associations offered A$50,000 to look north

Australia's Northern Territory hopes to lure meetings away from Sydney, Melbourne and Brisbane

Pictured: Darwin Convention Centre

Associations are being offered up to A$50,000 for choosing Australia’s Northern Territory as the destination for their next congress – providing they align with the region’s key sectors.

The Northern Territory Business Events Support Fund (NTBESF) is being launched to help the region compete ‘more aggressively’ with rival destinations in Australia and Asia Pacific.

Darwin, Alice Springs, and Uluru stand to benefit from the subvention.

Support will be weighted towards meetings in the fields of: health, agribusiness, land management, mining, renewable energy, education and defence. Organisations can apply for financial help of A$100 per delegate up to a maximum of A$50,000 per event. 

The fund is being administered by the Northern Territory Government, through the Department of Tourism and Culture’s Northern Territory Convention Bureau (NTCB). 

Andrew Hopper, acting deputy CEO of the Department of Tourism and Culture, said funding would be steered towards those elements which require involvement by local businesses.

“This may range from the appointment of a local PCO (professional conference organiser) or DMC (destination marketing company) through to covering costs for a local keynote speaker, a welcome function, gala dinner or perhaps a technical touring component in any of our key business event destinations which include Darwin, Alice Springs and Uluru,” he said.

Hopper said the scheme would help the Northern Territory increase its share of the ‘business events pie’ and help lure planners away from the ‘usual Eastern Seaboard capital city rotations’. 


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