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Cvent to open German office as European customer base hits 3,000

Event tech company on expansion spree following successful integration with Lanyon

Pictured: Reggie Aggarwal

Cvent, the meetings and event technology giant, has announced plans to open an office in Germany office, its first in mainland Europe, as it pursues a policy of rapid expansion.

Speaking to AMI magazine at the meetings industry tradeshow IMEX, in Frankfurt, CEO Reggie Aggarwal said the most likely contenders for the office were Frankfurt or Berlin.

Cvent’s European customer base recently hit the 3,000 mark and the new office will meet increased demand in the region from customers such as Adidas, SCHOTT, AG and PROSKE Group.

The company now has three offices in Europe, including its European headquarters at Paddington Station, in London, which opened earlier this year and employs around 50 people.

The growth spurt comes 18 months after Cvent’s high-profile merger with rivals Lanyon Solutions, which created the largest events technology company in the world.

“We have now completed that process of integration,” said Aggarwal. “We are concentrating on growing our business organically, hiring more people to meet demand, and acquiring businesses that round-out our technology platform.”

He added: “This is a very exciting time for the company. We are rapidly expanding our customer base in the UK and across Europe. Adding a third European location in Germany ensures we have the right people on the ground to provide local support and to respond to our customers’ needs.”

David Chalmers, senior marketing director, Cvent Europe, said: “There has been tremendous growth in demand for meetings and events technology, especially in Germany where 31 per cent of business trips can be attributed to meetings and events, and digitisation is key to industry growth.”

Cvent’s association clients include the International Psychoanalytical Association, the Energy Networks Association and the British Association of Dental Nurses, among others.





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