Editor's Blog

Photography is a profession - get the picture?

One of the worst things that ever happened to the publishing business was the arrival of the smartphone. Suddenly everyone thinks he or she is a photographer. As a result, they don’t bother hiring a professional photographer for PR activities and events, but instead they assume their smartphone happy snaps are good enough for reproduction. Mostly they are sadly misguided. Technically the cameras are great – it’s the operators who are poor quality.

Amongst the mountain of PR releases we receive, we search in vain for lively images to lift our pages in print and online. And what do we get? Empty rooms, out-of-focus group shots of 30 people and poorly-lit booze gatherings. True, Photoshop has improved a multitude of photographic sins, but it can’t change bad composition or bad ideas.

When PR people ask me what will get published, I always say a good photo really improves your odds of getting even a very unimportant story covered. And what I don’t understand is: when you are prepared to spend a significant sum on making an event really good, why wouldn’t you spend a couple of hundred quid more to tell the world about it and show the world how good you are?

Remember: owning a football doesn’t mean you are Lionel Messi and owning a camera doesn’t mean you are David Bailey.

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  • Steve Evans 28/11/2017 Of: Seven Star Photography

    I'll say it before anyone else does. "Well he would say that wouldn't he?"
    There are occasions when a photo taken on a phone is absolutely fine. When you want to tell the world about your company; when you want to create an impression; when you need to be sure that the images will all be useable; these aren't such an occasion.
    You wouldn't call in a plumber to fix your electrical wiring. So don't expect a PA or the person in the office with a decent camera to take the photos that people will use to judge your company.