London & Partners has secured more than £2m of private sector funding to support the ongoing international promotion of the capital, it has announced.

One of the core objectives of London & Partners, which was formed in April to replace Visit London, Think London and Study London, is to work with commercial organisations across the capital to help attract business and leisure visitors, inward investment, higher education students and major events.

Six months since its launch, it has secured more than 300 private sector partners, as well as agreeing match funding deals which directly fund leisure and business marketing and trade focused activity.

Amongst the first partners are leading international brands including Cadbury, HSBC, Radisson Edwardian Hotels, Merlin Entertainments Group, CB Richard Ellis and Hilton Hotels.

Gordon Innes, CEO, London & Partners said: “Not only have we managed to sign up an incredible range of commercial partners, but we have also bought business, associations, events and visitors to the capital. Our mission now is to ensure we are taking full advantage of the 2012 Games to attract visitors, businesses and students throughout 2012 and beyond.”

Pictured: Gordon Innes, CEO, London & Partners