AIM Group International is launching a new brand dedicated to destination management services (DMC) across all of Europe.

The new initiative - named Follow our Sun - involves a team of 52 specialists, who will cover Austria, the Baltics, Belgium, Bulgaria, Czech Republic, France, Hungary, Italy, Portugal and Spain.

AIM Group International, which currently organises approximately 2,500 events per year, already has a worldwide staff of 400 persons in offices in Europe and the United States, representing 28 cultures and speaking more than 18 languages.