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Event Marketing Solutions delivers Student Finance Tour

Roadshow agency heads to schools and colleges to engage with prospective students about higher education funding

Pictured: EMS

For the seventh consecutive year, Event Marketing Solutions (EMS) has recruited and trained 30 graduates who will visit sixth form students, parents and teachers across the country to deliver the award-winning Student Finance Tour (SFT).
The SFT, run in partnership with the Department for Education (DfE), aims to increase understanding of the financial support available for higher education among prospective applicants and parents. Since the tour was first initiated in 2011, EMS and DfE have reached more than one million students and parents – a figure set to rise by almost 100,000 over the next seven weeks during a schedule that includes over 1,330 events.
Each year, EMS carries out a rigorous recruitment and training process to build a team of 30 self-motivated, energetic recent graduates based across the UK who have an interest in working with young people. These graduate ambassadors become the heart of each tour, hosting talks and Q&A sessions to draw on their own experiences in a peer-to-peer learning environment.
To equip the graduates with the skills needed to present information in an engaging and informative way, EMS conducts an intensive three-day training course, held at its new headquarters for the first time this year.
Jay Oliver, a graduate ambassador on this year’s tour, said: “Working on the SFT has given me a wonderful opportunity to build on the skills I’d learnt at university and put them into practice straight away. Presenting to prospective students has helped build my confidence, and, for the students, it’s also less daunting and much more accessible to speak to recent graduates who have first-hand experience of student finance.”
Gemma Edney, head of client services at EMS, added: “A great deal of work goes into delivering the SFT – fitting 1,330 events into seven weeks, plus recruitment and training, isn’t an easy task, yet each year we surpass our targets and receive an overwhelming response from the participants. Taking a peer-to-peer approach to learning has been key to this success over the past six years – it’s a win-win situation for the students, graduates and DfE.”
“Whenever we work with government departments we know we’re in for an exciting and meaningful project – the Student Finance Tour is particularly special as it encourages young people, both before and after university, to reach their full potential.”

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