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First Protocol announces rebrand and changes name to FIRST

Leading Events Agency Poised for Continued Growth and Global Expansion

First Protocol, a leading global events agency operating from offices in London, New York, Los Angeles and Singapore, today announced that it has rebranded the company and introduced a new name, logo and brand identity. Effective immediately, First Protocol will be known as FIRST. The change represents the agency’s growth, position, and it’s long-standing commitment to put client needs first.


To coincide with the rebrand, FIRST launched a new website today, reflective of the new brand and visual identity. “We are thrilled to announce our rebrand, which reflects our agency mantra that clients’ needs come first” said Chris Hobbs, global CMO for FIRST. “We have built a dynamic, industry-leading agency that is uniquely positioned to work with clients on every aspect of their events.”


The rebranding follows two major changes within the agency in the last few months. In May, FIRST named Barry Richards as the President of the firm’s expanded managed services division, based in New York. Shortly after, FIRST acquired Barkley Kalpak Agency (BKA) and appointed Jeff Kalpak as President, Americas to work directly with Maureen Ryan-Fable, CEO, Americas. The acquisition further established FIRST as one of the leading global events agencies, enhanced its client portfolio in several key industries and service areas and increased its total global workforce to nearly 200.

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