The first UK roadshow to promote the city of Seoul as a meetings destination took place recently. The event also highlighted the increasing popularity of Korean cuisine and Seoul’s rising profile as a city of innovative design.

A gala dinner presentation at the Riverbank Park Plaza Hotel, overlooking the Thames in London, attracted around 200 representatives of the UK’s event industry along with global corporations, dignitaries and members of the media.

Representatives from the Seoul Tourism Organization and the city’s major meetings venues highlighted the city’s events capabilities, professional services and support programmes that have helped transform the city into an international business centre. Attendees had the opportunity to conduct individual consultations with industry professionals.

The event included speeches by Elling Hamso, managing partner of the European Event ROI Institute, and Martin Lewis, managing editor of CAT Publications.

Chefs were flown in from Seoul to cater for the reception and gala dinner with Korean-inspired gourmet cuisine as well as traditional Korean liquor and tea.

The evening’s cultural presentations included a performance by electric violin sensation Sue Son and a fashion show focusing on hanbok, traditional Korean clothing.

Nick Cutmore, secretary general of the International Maritime Pilots' Association, said: “All the entertainment was enjoyable and I have to put my hands up immediately and say that my organisation is already committed to our 2016 conference in Seoul. This event has strengthened my enthusiasm and reassured me that you will be able to host an event which is memorable and easily comparable to any other venue.” 

Charles Robinson, global head of alternatives distribution for HSBC Global Asset Management, said: "I hope the event further elevates the profile of Seoul. The city is boldly positioning itself for conference related business."