Meeting Industry Marketing Awards (MIMA) - General Information

meetings industry

marketing awards
 

The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers.

Organised by Meetings & Incentive Travel magazine, the 2010 presentation banquet dinner will take place in October 2010

BDRC, the UK’s largest independently owned business research consultancy, will once again present two awards for brand performance - the Leading Choice Brand and the Most Improved Brand - based on the results of the 2010 BDRC UK Meetings Market Survey.

The Leading Choice Brand is defined as the proportion of agency, corporate and association buyers regarding each brand as ‘one of the best’ or a ‘brand they would recommend’. Most Improved brand is the year-on-year change in performance for top-of-the-mind awareness, prompted recognition, recalled usage and leading choice.

Approximately 50 hotel and specialist conference centre brands are included in the measurement.
 

During the run up to the event there will be an on-line auction to raise funds for the events industry charity Meetings Industry Meeting Needs - the auction will go live in September 2010. There will also be a table raffle on the night.

Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Recent beneficiaires have included: Children of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.

If you would like to donate a prize, or make a donation please email:  
glravelo@cat-publications.com

For further information on meeting needs click on www.meetingneeds.org.uk

call for entries

entry fee

195GBP + VAT

per entry

Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to be based in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2009 to 31st May 2010

There are twelve available entry categories including: Best Print Advertising Campaign, Best Public Relations Campaign, Best Web Site, Best Brochure (including intermediary section, venue section and destination section), Best Direct Marketing Campaign, Best CD-Rom/DVD, Best Use of Budget, Best Live Marketing Event, Best Brand Marketing Campaign, Best Integrated Marketing Campaign
 

how

to

enter

First, you need to complete the entry registration and payment form - click here to access the form - you can do this now and then complete and return your application form later. Entry fees are £195 + VAT per category and must be paid at the time of registration - payment is by credit card (a receipted invoice will be sent by return). No fees are refundable.

Then you need to complete the entry application form - click here - closing date for this part of the procedure is 30th June 2010. Please note that there will be no extensions to the entry deadlines.

You may submit entries in any number of appropriate categories. A separate application form must be completed for each entry along with four copies of supporting evidence. Please note that entries will not be returned after judging. Please also note that application forms will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.

Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.
 

judging

procedure

An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of a total of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment.The judges’ decision is final and no correspondence will be entered into concerning their decisions.

The judging will take place in July and August and the names of the top three finalists in each category will be released during the first week of September - the order of the top four will remain a secret until the gala presentation dinner.

Click here to see a list of judges.
 

ticket

sales

Presentation banquet dinner - October 2010 - London. Witness the award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:15 with a drinks reception, followed by seated starter and main course at 19:15, the awards ceremony at 20:30, desserts and networking at 21:45, with carriages at midnight.

Seats are available as follows:-

Tables of 10 @ £1300 +VAT
Tables of 12 @ £1560 + VAT

Individual seats @ £130 + VAT

(price includes drinks reception and dinner with wines).

Click here to book your tickets

For further information, please contact Liz Coleridge on lcoleridge@cat-publications.com
 

supporting

organisations

sponsorship

2009

event

The 2009 event attracted more than 100 entries

For a list of 2009 winners and finalists click here.