Official MIMA Brochure
(Click here for PDF version)
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MIMA CALL FOR ENTRIES
Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to be based in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2012 to 31st May 2013.
There are 13 available entry categories: Best Print Advertising Campaign, Best Public Relations Campaign, Best Web Site, Best Brochure, Best Direct Marketing Campaign, Best Use of Video Marketing, Best Use of Budget, Best Live Marketing Event, Best Brand Marketing Campaign, Best Integrated Marketing Campaign, Best Social Media Campaign,
Best Digital Marketing Campaign and new
for 2013 - Marketing Team of the Year!
For more information on the criteria required for entry click here.
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| HOW TO ENTER
MIMA 2013 entry registration is now open.
Complete the entry registration form here - you can do this now and then complete and submit your application form later. Entry fees are £295 + VAT per category for the first entry/category and £195 + VAT for additional entries/categories. Please note, no entry fees are refundable. Early-bird seats are also available to purchase at £160 + VAT each. An extra 10% discount is available for any organisation booking a table at £1,728 + VAT.
Once you have registered to enter the MIMA awards, you will need to complete an entry application for each category entered - closing date for this part of the procedure is Thursday 27th June 2013. You can set up your own MIMA management account at www/meetpie.com/MIMAControlDeck.
You may submit entries in any number of appropriate categories. A separate submission must be made for each entry. Please also note that submissions will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.
Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.
If
you have registered for 'Marketing
Team of the Year'
award,
please complete the entry application at
www.meetpie.com/MIMATeam.
Cost of entry into this award is £195
+ VAT. Material deadline: 26th July 2013.
Terms and conditions
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| MIMA JUDGING PROCEDURE
An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment. The judges’ decision is final and no correspondence will be entered into concerning their decisions.
The judging will take place in July and August and the names of the top five finalists in each category will be released during week of September 2nd 2013 - the order of the top four will remain a secret until the gala presentation dinner.
See a list of judges
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| MIMA SUPPORTING ORGANISATIONS
See a list of the industry associations supporting the Meetings Industry Marketing Awards.
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Presentation banquet dinner - Novotel London West, 24th October 2013.
Witness the award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:00 with a drinks reception, followed by seated starter and main course at 19:00, the awards ceremony at 20:30, followed by desserts and networking at 21:45 with carriages at midnight.
Individual seats @ £160 + VAT - early-bird rate
Tables (max: 12 guests) - discounted by an additional 10% at £1,728 + VAT - early-bird rate
Early-bird prices apply until Friday 19th July after which time the cost will be:
Individual tickets - £175 + VAT each
Table discounted by 10% - £1,890 + VAT each
Book your tickets for MIMA here
For further information, please contact a member of the MIMA team.
Maria Voller, Marketing Communications Director on +44 1342 306722
or email mvoller@cat-publications.com
Liz Coleridge, Event Manager on +44 1342 306723
or email lcoleridge@cat-publications.com
David Rose, Marketing Communications Manager on +44 1342 306721
or email drose@cat-publications.com
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During the run up to the event there will be an on-line auction to raise funds for the events industry charity, Meetings Industry Meeting Needs - the auction will go live in September 2013. There will also be a table raffle on the night.
Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Beneficiaries have included: Children of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.
If you would like to donate a prize or make a monetary donation or would like further information on meeting needs please go to www.meetingneeds.org.uk
MIMA supports the charity Meetings Industry Meeting Needs. Thank you so much for helping us raise a record £41,000 for this fantastic charity. You can still help by becoming a charity partner, for more information please go to www.meetingneeds.org.uk |
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