With a year to go until the Olympic Games begin, official hospitality provider Prestige Ticketing has said that sales are on track for what was expected, with a spike in sales anticipated in the autumn.
Corporate hospitality tickets went on sale on 15 March and the company’s marketing director, Tony Barnard, said that around half of Prestige's ticket allocation has now been sold.
He said: “Sales are going really well. We had a very strong programme from day one, but the level of enquiries has really increased since the ballot finished a few weeks ago. We saw a boost in calls and hits to the website.”
Barnard believes the rise in business was due to the fact that companies made multiple applications in the ballot, and didn’t get them.
At this point, Prestige Ticketing has very few tickets left for popular sports such as diving and rowing. “The message really is – if you want to get tickets, don’t leave it too long,” added Barnard.
Prestige has seen a number of large bookings from corporates, but as part of its deal with the International Olympic Committee (IOC) it is only allowed to sell 20 tickets per sport, per day, to individual companies. There are still a variety of packages available on Prestige's website including opening ceremony packages from £4,500 per person.
Another official package provider, Thomas Cook, has released a number of new offers to coincide with the one year mark. Its Games Breaks Plus offers – which feature a fully hosted service, meals at quality London restaurants and private coach transfers – include a two-night stay, with tickets to see volleyball, hockey and the women’s football final, for £1,299 per person.