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Zibrant, BI Worldwide, P&MM in Cool Agency Challenge


Zibrant, BI Worldwide and P&MM are among the leading event agencies who will compete in the Cool Agency Challenge at the Sno!zone, Milton Keynes, organised by M&IT magazine, Norway Convention Bureau and Innovation Norway.


Eight teams of five agency personnel will take to the snow in race games on September 20 to win holidays in Tromso, Norway, for the winning participants. The Cool Agency Challenge begins at 16.00 on the indoor ski slope and finishes with a dinner and presentation at nearby Woburn Abbey. It will be hosted by suppliers from throughout Norway.


Norway Convention Bureau’s Bente Holm said: “We are delighted with the response to our latest promotional event for UK agencies. We are gaining a reputation for innovative events and this one fits that description perfectly. It is aimed to be educational and fun and give organisers an idea of the winter sports events we can stage in Norway.”


To find out more about The Norway Cool Agency Challenge, email Liz Coleridge at

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