Zibrant has launched a new online event management portal
incorporating Arcaneo Metron software.
Chris Parnham, managing director - operations for Zibrant,
said the initiative was an industry first because it offers a technology/agency
hybrid: “People can choose a specialised agency to manage their events or, if
they’re an experienced planner, they can opt for technology like StarCite or
Cvent,” he explained.
“Our solution gives people everything they need –
comprehensive technology together with the support of an agency and no one has
done that before.”
The Zibrant Application Portal (ZAPP), which cost £100,000
to develop, offers all of the planning, booking, management and reporting tools
enjoyed by Arcaneo customers, while a Zibrant team administer and support the
bookings behind the scenes.
Parnham added: “We looked at all the systems out there and
selected Arcaneo, although we are also still looking at partnerships with StarCite
and Cvent. We have bought the system and incorporated it into our own portal for
resale to our clients. Like-for-like it is cheaper and the technology is
supported by Zibrant, so customers don’t have to call Canada or the US – they will deal with the team
The system is currently being piloted with 10 Zibrant
clients, said Parnham. “The feedback has been that this is exactly what they’ve
been looking for. We pitched to huge global pharmaceutical company and they
loved it. We will be finalising our first contracts soon.”
Pictured: Zibrant's Chris Parnham